How Photographers Can Generate More Leads for the 2024/2025 Wedding Season
Photographers, are you tired of opening your phone, going to IG, staring at the screen, and then ultimately closing it because you feel overwhelmed and don’t know what to post? Or how about pouring hundreds into ad dollars that don’t create any sort of return?
We feel you. At Irresistibly Social, we believe in a different approach—one that doesn't rely on expensive ads but instead taps into the art of genuine connection and storytelling. Let’s dive in and show you how to generate clients as a photographer without using ANY ads.
Cut the ‘I must be professional 24/7’ talk
Let's get one thing straight: authenticity is your superpower. Clients are drawn to photographers who are genuine, relatable, and passionate about their craft. So, don't be afraid to show your true colors on social media. Share your journey, your highs, and even your lows. Being real builds trust, and trust is what turns potential clients into loyal ones. People definitely care about your photos, but more than that they want to know they can trust you and that you are a safe person.
The Power of Storytelling
Photography is more than just capturing moments; it's about telling stories. Share heartwarming anecdotes from your sessions. Recall that one time you captured a couple's laughter echoing through the woods or the time you saw someone’s grandma out-dance everyone to ‘Get Low.’
Your storytelling prowess will immerse potential clients in the magic of your work and make them envision you as their go-to photographer. Leaning into storytelling is the way we’ve been able to generate over 80 leads for our client, Lauren Spinelli because we don’t just focus on showcasing her or her work, but also the stories that come with it.
So there you have it, folks—your roadmap to generating clients as a photographer without relying on ads. Our best tip for being a better storyteller is to take notes while your sessions unfold. Maybe that looks like voice noting, maybe that looks like writing down a few words, or maybe you have a magic brain and can easily remember things! We know especially for larger weddings the day can be chaotic, and we can assure you taking the time to notice and remember the small moments will not only make you a better storyteller, but also a better photographer.
Until next time,
Lauren at Irresistibly Social
“I had never gotten a lead from social media, and within a month of working with Lauren and Irresistibly Social, I received my first inquiry. Lauren has a knack for capturing voice, and she does it so well that my own mother thought I was writing the captions that Lauren was actually behind.”
